How agencies are scored
Every score on this site comes from the rubric below, applied to what each agency publishes about itself. The weights are public so anyone can recompute a ranking from the numbers on an agency page.
The six criteria
Each agency gets a whole number from 0 to 10 on each criterion. Zero means nothing on the agency's public pages supports it. Ten means the agency publishes a clear, specific offer and evidence for it.
| Criterion | Overall weight | What is checked |
|---|---|---|
| AI and tech focus | 20% | How much of the public offer is built for AI and technology companies, judged from services, industry pages and named clients. |
| X launch capability | 25% | Whether the agency plans and runs launches on X specifically: launch posts, coordinated creator posting in a launch window, replies and amplification. |
| KOL and creator network | 20% | Access to creators, KOLs and AI creators who post for launches, and how clearly the agency explains selection and approval. |
| Published results | 15% | Case studies, named campaigns or launch examples published on the agency site. Claims that are not published are not counted. |
| Service breadth | 10% | Coverage of adjacent launch work such as video, paid ads, PR and content, delivered in house. |
| Clarity of offer | 10% | How clearly the site explains what is delivered, how the process runs and what the client approves. |
The overall score is the weighted average of the six criteria, rounded to one decimal. Ties break on the published results score, then alphabetically.
Why X launch and creator work carry the most weight
This directory covers agencies that launch and market AI products. For most AI startups the launch happens on X, where builders, buyers and investors read about new models and tools, and where AI creators shape what gets tried first. So X launch capability and the creator network together make up 45% of the overall score. Teams that mainly need press or creative production should use the category tables instead, which reweight the same scores for that job.
Category weights
Each category ranks only the agencies listed in it, with weights that fit the work:
| Category | Weights |
|---|---|
| X (Twitter) launch agencies | X launch 40%, KOL 20%, AI focus 15%, Results 15%, Clarity 10% |
| KOL and influencer agencies for AI launches | KOL 35%, X launch 25%, AI focus 15%, Clarity 15%, Results 10% |
| AI marketing agencies | AI focus 40%, Results 20%, Breadth 20%, Clarity 20% |
| Launch PR and tech PR agencies | AI focus 35%, Results 30%, Clarity 20%, Breadth 15% |
| Launch video agencies for AI products | AI focus 30%, Results 30%, Breadth 20%, Clarity 20% |
| AI ads agencies and paid social for tech | AI focus 30%, Results 25%, Breadth 25%, Clarity 20% |
Sources
- The agency's own website: service pages, case studies, process descriptions and named clients.
- Public posts the agency links to as examples of its work.
- Corrections the agency sends through the listing form, checked against its site before any change.
Claims an agency makes but does not publish, such as private results shared on a sales call, are not counted. Results are never invented or estimated. If a fact is uncertain it is left out.
What is not for sale
Scores and ranks are editorial. No agency can pay to change a score or a position. Agencies can ask about a Featured placement or a Verified badge through the listing form. A Featured label marks a highlighted listing and a Verified badge means the editorial team has confirmed the agency's contact details and key claims directly. Neither changes any number in the rubric, and both are labeled wherever they appear.
How to choose an AI agency with this rubric
- Pick the category that matches the job: an X launch, a creator campaign, press, video or paid ads.
- Short list the top three in that category, then open each profile and read the published evidence.
- Check the clarity score. A clear offer usually means a clear process for approvals once work starts.
- Ask each agency for the examples behind its published results, and compare them with your own launch goals.
Updates and corrections
Listings are reviewed when an agency changes its public offer or sends a correction, and the whole directory is rechecked at least once a quarter. The review date is shown on every page. Agencies can request a correction or a new review through the listing form.